What Happens When Towns Put Community Voices First

Written By: Istell Orton-Nightingale

June 10, 2025

Small-Town Regeneration Insights #1

This is the first blog post in a new series: Small Town Regeneration Insights. Through reflections and real-life examples, we’ll share what it takes to drive meaningful regeneration, step by step, town by town.

Not long ago, I sat in a community meeting where a local shopkeeper spoke up. She didn’t start with complaints or big ideas. She just said, “I remember when people used to stop here on their way through. Now they don’t even slow down.”

It was simple, but it stayed with me. In that one sentence, she named something deeper, a sense of being passed over, left behind. And it reminded me why local voices matter so much in this work.

The Small-Town Regeneration Strategy (STR) doesn’t start with expert reports or pre-written plans. It begins with what people know, what they’ve seen, and what they carry.

In the STR process, the second phase, Explore Your Community and Town, is entirely focused on listening. Not loosely, but deliberately. Through surveys, visioning sessions, local mapping, and group conversations, towns are encouraged to name what matters. The Community Task Team (CTT), comprising residents, collaborates with the Municipal Task Team (MTT) to ensure that these voices are not only heard but also translated into clear direction. This isn’t outreach. It’s core planning work.

Every town has its own rhythm. And within that, there are things people are proud of, things they don’t want lost. The STR helps towns by not focusing on problems, but on their strengths. It uses asset-based thinking to identify what’s already working, whether it’s a trusted youth centre, a historic building, or even an informal but reliable network of support. From there, the work gets practical. Once insights are gathered, they’re organised and synthesised. This community knowledge then shapes the next phase of the process, Design and Resolve, where towns prioritise which projects to focus on and begin developing an action plan.

The STR doesn’t ask communities to respond to a plan. It asks them to help build it.

One of the strongest parts of the STR is that community participation isn’t limited to early stages. The same voices that helped define the priorities continue to play a role during implementation. Through the CTT, community members are part of project oversight, reflection sessions, and adjusting the course when needed. This is not just consultation. It’s stewardship. And it changes the tone of regeneration, from something done to communities to something done with them.

In Piketberg, residents highlighted the need for better skills training. It wasn’t framed as a major economic overhaul, just a simple ask that came up more than once. That clarity helped shape a local initiative focused on practical, accessible training linked to regional job opportunities. The idea didn’t come from outside. It came from within. And that made all the difference in how it was received.

When towns start by listening, they start with trust. That doesn’t mean the work is easy. But it means it’s honest. And when people see their own words and values reflected in what gets built, they stay involved. They care differently.

Regeneration isn’t a checklist. It’s a conversation that leads to action.

For any town embarking on regeneration, the best place to begin is with the people who have been there all along. Their insights won’t always be polished. But they’ll be real. And from that, something durable can grow.

STR Implementing Agent: CITEPLAN (Pty) Ltd | Technical Manager: Istell Orton-Nightingale at istell@citeplan.net or Communication Contact: Eriva Nanyonjo at eriva@citeplan.net
Project Sponsor: Department of Cooperative Governance | Project Manager: Prabin Govender at prabing@cogta.gov.za or Communication Contact: Moferefere Moloi at mofereferem@cogta.gov.za

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